From Web to Stage: SEAT presents its key highlights one week ahead of Frankfurt Motor Show

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SEAT has unveiled its key news items in an exclusive Web Media Conference, one week ahead of the Frankfurt Motor Show

•Leon CUPRA R, the most powerful model ever produced by SEAT
•New SEAT Arona world premiere: The last SEAT creation will make its public debut at the Motor Show and customers will be able to order the car from 12 September 2017 (depending on market)
•Alexa by Amazon, the innovative voice-controlled digital assistant brings with it the most advanced connectivity and the safest technology
•SEAT announces the finalist names for its Large SUV
•SEAT’s move towards clean and efficient energy takes another step forward with the arrival of the new 1.0 SEAT Ibiza TGI powered by Compressed Natural Gas (CNG)


Martorell, 04/09/17 – Luca de Meo, President of SEAT, has unveiled to the media the main novelties of the upcoming IAA Motorshow via a Web Media Conference (

For such a special occasion, the Arona and the Leon CUPRA R will take centre stage on the first press day and will be presented in a different way. On Tuesday 12 September at 12:15, the SEAT Press Conference will be hosted by Luca de Meo, President of SEAT, who will be tackling corporate figures, New Arona, Leon CUPRA R, Alexa and the public announcement of the New Large SUV Finalist Names. In the afternoon, members of the Executive Committee will give two Press Talks: At 15:00, Wayne Griffiths, Executive Vice-President for Sales and Marketing and Dr. Matthias Rabe, Executive Vice-President for Research and Development will be presenting the New Leon CUPRA R and the future CUPRA business projects, and at 16:30, Ned Curic, Vice-President for Alexa by Amazon and Dr. Matthias Rabe will be speaking about the integration of Alexa, the new innovative voice-controlled digital assistant in the SEAT range.





The new SEAT Leon CUPRA R will undoubtedly capture show visitor attention on the Spanish brand’s stand at the IAA 2017. SEAT’s most powerful road car in history will also be its most exclusive, owing to the fact that it will be limited to 799 units. The new SEAT Leon CUPRA R will be available with manual gearbox (310 PS) and DSG (300 PS), with six speeds and front wheel drive. There are some stand-out details on the bodywork such as exclusive carbon fibre details on the front and rear spoilers, side skirts and rear diffuser, wing mirrors in copper, as well as the rims, with the wheel arches and the front area getting a new, more powerful design around the air intakes.

The SEAT Leon CUPRA R will be available at the end of 2017 and the 799 lucky owners will be able to enjoy an interior that has also been given the carbon fibre and copper treatment, plus a steering wheel and gearstick upholstered in Alcantara®. There will be three colours to choose from; Midnight Black, Pyrenees Grey (neither with extra cost) and the exclusive Matte Grey.

The new Leon CUPRA R also receives a few extras. On the front axle, the camber has been modified and the adaptive suspension DCC (Dynamic Chassis Control), not forgetting the Brembo brakes. There is a new exhaust system too. So sportier, yes, but above all else a unique and unrepeatable model, reserved for 799 of the brand’s most demanding drivers.

The New SEAT Arona – World Premiere

With the New Arona, SEAT is entering the compact crossover segment. Not only that, but the Frankfurt Motor Show will see the starting gun fired for the sales of the Arona, as orders for the new crossover will begin to be taken on the same day (depending on market) that the car makes its public debut. The first cars will be delivered to customers at the end of November and the starting price range in Germany and Spain will be unveiled during the first press day.

Destined for those drivers that are looking for that extra exciting component to their driving experience, the Arona takes its place in the SEAT SUV range below the Ateca and, following the Ibiza, is the second car to be manufactured using the MQB A0 platform. Manufactured exclusively in Martorell, it stands out thanks to its design, height, width, its compact crossover dimensions, its wide range of possibilities for personalisation and the most advanced technology in safety and connectivity.

Arona continues with the biggest product offensive ever, following the Ateca, the upgraded Leon, the new Ibiza and will be completed with the large SUV coming next year.




Amazon Alexa, your personal voice service

Among all car manufacturers in Europe, SEAT will have the first vehicles to integrate Amazon Alexa as an interactive voice service and it will be available by the end of this year in Leon and Ateca, followed by Ibiza and Arona next year.

At the Frankfurt Motor Show, SEAT announces its new integration with Amazon Alexa voice service with the aim of of offering smart solutions and optimising the driver’s time spent in the car.

With SEAT’s skill for Alexa and its in-car integration, drivers can just ask to find a destination spot, the closest car dealer or a place for dinner amongst other things. And best of all, this is just the beginning, because the evolution of Alexa and its integration into the SEAT range has only just begun.

Finalist names unveiled for SEAT’s Large SUV

SEAT’s public voting process to find a name for its large SUV has created great expectations. The initiative #SEATseekingName generated nine proposals that have been selected to name the brand’s future third SUV, which will be going on sale in 2018. The nine place names from all over the Spanish geography, selected among the 10,130 proposals received, which stand a chance of becoming one of the finalists on 12 September are the following:

Abrera — Alboran — Aran — Aranda — Avila — Donosti — Tarifa — Tarraco — Teide

The brand is going to present the finalist names during the press conference on 12 September at the Frankfurt Motor Show. From that day until 25 September, everybody aiming to vote for their favourite candidate will be able to do so on and and the name which receives the most votes will be the winner.

Going for CNG

Last but certainly not least, SEAT wants to demonstrate the potential of the Brand with the CNG models. Following on from the successful introduction of CNG models in the Leon and Mii, now it’s time for the New SEAT Ibiza. The new 1.0 SEAT Ibiza TGI will be present in Frankfurt as strong proof of SEAT’s trust in Compressed Natural Gas (CNG) as a clean and efficient fuel. Compressed Natural Gas is the eco-friendly alternative to fill-in the gap between traditional drivetrains and the electric engine. And apart from that, CNG combines the best of both worlds, diesel and petrol, because in this sense, it emits 85% fewer nitrogen oxide emissions compared to diesel engines whilst decreasing CO2 emissions by 25% compared to petrol engines, as well as nearly all airborne particulate matter.

The Ibiza 1.0 TGI will be manufactured on the same production line as the rest of the range thanks to the flexibility enabled by the new modular MQB A0 platform, thus will be subjected to exactly the same test standards such as technical approval, quality control and durability, all with SEAT’s total guarantee and with all the qualities of the new Ibiza range in terms of safety, connectivity, design, comfort, precision and ride quality.

The 1.0 Ibiza TGI has three fuel tanks available; one for petrol and two for CNG; due to the fact that its engine works perfectly with both fuels and gives a total combined fuel range of almost 1,200 kilometers (390 with CNG), with CO2 emissions in CNG mode of only 88 g/km. No other technology comes close to the 1.0 Ibiza TGI in terms of fuel range, and when compared with electric vehicles, the driver never needs to worry about running out of battery power or fuel. Available in Style trim, the 1.0 Ibiza TGI boasts low running costs thanks to the lower price of CNG and the fuel efficiency of its engine.

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